WordPress For Digital Marketing

This course teaches you how to use WordPress specifically for marketing a business online, not just building a basic website. You will learn how to install WordPress, pick a theme, and set up pages built to turn visitors into leads or customers. We cover landing pages, since these are the pages that actually convert traffic into sign ups or sales. You will learn simple SEO steps so your site has a real chance of showing up on Google, and how to connect forms and email signup tools so you can capture leads. The course also covers making sure your site loads fast and works well on phones, since most visitors will be on mobile. This is for business owners, marketers, and freelancers who want a website that supports their marketing, not just a digital business card. By the end, you will have a working WordPress site set up with the tools you need to start marketing a real business.