Digital Marketing Complete Course - Hurbad

67 Cashir

10 Saacadood

iTUS & iiSheeg

Certificate

Digital marketing waa adeegsiga aalada si aad u suuq gayso ganacsigaaga, koorsadaan ayaa si faahfaahsan ugu baranee waa maxay Digital Marketing iyo sida aad ugu hornarin karto ganacsigaaga, hadii aad tahay qof ganacsade/to ah waxaa lama huraan ah inaad barato xirfada Digital Marketing, ganacsi aan lahayn Digital Marketing Strategy horay uma socdo. Koorsadaan ayaa ah koorsada kubari doonta sida aad ganacsigaaga ugu hormarin lahayd Digital Marketing ee hada baro.

Course Content

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MODULE 01: COURSE INTRODUCTION 2 Cashir

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Download Course Lecture Notes

Download Course Exercise Files

MODULE 02: ESSENTIAL DIGITAL GROWTH 6 Cashir

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Essential Digital Headlines

Overview Of Internet Use

Overview Of Consumer Goods Ecommerce

Social Media Advertising Overview

Share Of Mobile Web Traffic By Mobile OS

Top Website Ranking

MODULE 03: DIGITAL MARKETING FUNDAMENTALS 10 Cashir

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What is Digital Marketing?

Digital Marketing tactics

Digital Marketing B2B and B2C

Target Content According to

Digital Marketing Case Study

iTUS – Build your buyer personas

iTUS – Identify your goals and the digital marketing tools

Tools to Set Effective Marketing Goals

Owned, Earned, and Paid Media

Plan your campaigns

MODULE 04: CONTENT CREATION FRAMEWORK 7 Cashir

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Content Creation Framework

Step 1 – Conceptualizing content

Step 2 & 3 – Planning a timeline and Workflow

Step 4 – Reviewing and editing content

Organizing and storing content

5 primary types of responsibilities in content creation

Content Framework Tools

MODULE 05: SEO MARKETING STRATEGY 3 Cashir

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How do search engines rank your content?

Which SEO approach fits your business?

How to measure your website’s authority

MODULE 06: WEBSITE PERFORMANCE 6 Cashir

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The Importance of Website Performance

Website Page Loading Speed

Increasing Load Speed and Reducing Page Size

The Components of a Website

Optimizing Your Web Page Elements

Reducing HTTP Requests and Maximizing Page Caching

MODULE 07: CONTENT MARKETING STRATEGY 7 Cashir

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Why blog post structure matters

How to choose a topic and a title for a blog post

iTUS – Generate Blog ideas using ChatGPT

iTUS – Create Blog Post using OpenAI ChatGPT

iTUS – Create Blog Post using OpenAI ChatGPT – AfSomali

iTUS – Publish Blog Post using WordPress CMS

iTUS – Create Blog Post using OpenAI ChatGPT – Beauty Products

MODULE 08: VIDEO MARKETING STRATEGY 5 Cashir

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Why should you create engaging videos?

iTUS – Google ranking video (YouTube)

Video Marketing inbound methodology – Attract

Video Marketing inbound methodology – Engage

Video Marketing inbound methodology – Delight

MODULE 09: SOCIAL MEDIA STRATEGY 12 Cashir

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Why Have a Social Media Strategy?

Social Media Goals

Social Media Key Performance Indicators (KPIs)

iTUS – Evaluating the Best Tools for the Job

MODULE 10: INTRODUCTION TO PAID SEARCH ADVERTISING 4 Cashir

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The Advantages of Paid Search Advertising

Exploring Keyword Research and Match Type

How to Create Remarkable Digital Ads for Paid Search

Organizing Your Account Structure

MODULE 11: EMAIL MARKETING STRATEGY 5 Cashir

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Why focus on high-performing email?

Five Whys to select the right Goal

Email Conversion

What do high-performing emails look like?

iTUS – Creating Email Marketing

About Instructor

Abdirizak Hersi

72 Courses